Shirts made for you,

by Italian hands.

Natual fibres only. No stock. No shortcuts.

Shop the collection

Made by Italian artisans with over 50 years of craft behind them.


Every shirt cut and sewn in Italy. Production begins when you order.

"Buy less. Buy better."


We make nothing until you order. No wasted stock, no synthetic fibres, no plastic packaging. Just a shirt that fits — and lasts.

How It Works

1

Choose your shirt

Explore our collection and choose the shirt that speaks to you.

2

Dial in your fit

Select your standard size to establish a base fit. Refine the measurements to your exact proportions, then choose your collar, cuffs, and optional pocket.

3

An Atelier begins work on your shirt

An expert tailor will cut and craft your shirt. Within 3–4 weeks, you’ll receive a bespoke piece made exclusively for you.

All our shirts are made in Italy.

Production begins when you order.

Choose your shirt.

Adjust to your measurements.

Within 4 weeks a shirt made just for you will arrive.

Enjoy for life.

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Not sure what your measurements are?

Check out our measuring guide

Our Ethos

The essence of our brand is buying less, but buying better.

We are fed up with the fashion industry.

It floods the world with ill fitting garments that are designed to be replaced quickly, eroding the meaning of what we wear.

Ubittuitous polyester blends means buying clothes actually creates demand for oil.

To top it off clothes are then often packaged in plastic.

Additionally, labour exploitation remains a significant part of fast fashion supply chains.

So instead...

Our products are made in Italy by skilled artisans who are paid fairly. We only use natural fibres and try to minimise plastic in our packaging.

By producing high quality garments we aim to supply people with clothes they can wear for life which biodegrade when their time comes. Reducing demand while leaving no trace.

Frequently asked questions

Returns policy

Returns are accepted for maufacturing faults but not for cases where a customer has submitted incorrect measurements.

IRegardless if there is any issue with your order please reach out to support and we will do our best to make it right.

When will I get my order?

Production requires between 2 and 3 weeks and we then allow around a week for shippiing. We aim for all orders to arrive within 4 weeks. Please reach out to us at placketgq@gmail.com with any concerns you may have.

Where are your products manufactured?

All our shirts are manufactured in Italy.

How much does shipping cost?

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.